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Let’s get real here! A poorly optimized website that is not mobile friendly is going to give your customer with a mobile device a very poor experience while trying to navigate your website. It is a known fact that smart phone users are getting more and more frustrated with a none friendly website and more times than not they will just hit the back button and look for a business that they can see clearly with their smart phone with ease and speed.
Over the last 5 years mobile search traffic has doubled more than 5 times. This means when it comes to local searches for business, there are more people hitting your sites with mobile devices then desktop searches. If you don’t mobile optimize your business website you can be sure of one thing... You are loosing valuable customers! “ Thats a Fact! “
By giving clear visibility and simple call to action buttons the mobile visitors when they hit y our site, you will get a 73% increase in customers taking action. It is a known fact that you have less than 5 seconds to grab the attention of the website visitor before they lose interest and hit the back button. This means if you don’t have a simple clear navigation and attention getter, then you are going to lose that customer more times than not.
You have to ask yourself this question: “ How much is each customer worth to to me? “ Fixing a none friendly business website is very cost effective and in almost every single case is going to bring back a whopping ROI with in just a hand full of website visitors to your site. It would be a very poor business decision to leave your website un mobile friendly and keep losing your valuable customers to your competitors that seen the value and fixed the problem before you.
In most cases with a local mobile search, which is more than half the people looking for what your brand offers, they have already made up their mind that they want something and now they just want to find it!, Call to see if your open and lastly get directions. By having a mobile optimized website you can give them exactly what they are looking for in less than that crucial 5 seconds before they get frustrated and hit the back button. A mobile friendly website is SO CONVENIENT.
A mobile search is made, they hit your site, and BAM there is your “tap to call button” there is your “ Find Us Map button “ and right below that is your “ Hours of operation and set an appointment button.. This give your customers all the reason to stick around and be satisfied with exactly what they where searching for. Make your business website Convenient for mobile devices and you will see an increase in customers and traffic to your business.
So the big take-away here is SPEED! If you get anything from this mobile optimization information here at all, you should be noticing a trend in what your users are looking for when it come to mobile web browsing. People searching the web looking for something do not want to be wasting time. People are on the go, they have busy lives. they have other things to be doing besides squinting, pinching, zooming and endless searching on your website to find the critical information they are looking for.
Most desktop websites are so poorly designed that it is almost impossible to find the contact information and then copy past the number or address to a place that they can make a call or get directions. Think about it! When someone hits a mobile friendly website, they immediately see the tap to call or tap to map button they and are so relieved that they won’t be wasting valuable time. The Map button integrates right into the smart phones GPS and with one simple click they are on their way to finding your business and getting exactly what they were searching for with NO WASTED TIME.
With the increase in mobile device searches tripling in 2011, mobile optimized websites became one of the top priority decisions for businesses in the advertisement space.
11 June 2011Businesses soon found out that mobile traffic was changing the way they where going to do business in the future. With the growing numbers of APPs reaching into the billions, a old desktop version of their local business websites would no longer get the results they needed.
1 Dec 2011There were billions of APPS on the market place by this time and not taking advantage of what they could do, would be plan and simple ... a very bad business move. With social media becoming the forefront to any business champaign, it would be a sin not to use the APP integration to drive more viral traffic to your business. The best APP in the world can not do it's job if your website is not mobile optimized.
8 April 2012One of the most important factors of running a successful business is to manage your reputation. The spread of review sites have ran ramped. With mobile smart phones in everyone's hand these days, they now have the power to spread the word about your brand and the experience they had with your company in matter of seconds. These reviews hit the top of the search engine like a tornado going after mobile homes. If you are not using Reputation Management, QR codes and mobile APPS to keep up with your reviews actively, you are leaving the fait of your business in the hands of your customers. It is a fact that people speed bad news faster than good news. It's important to be mobile optimized and capture and control your reputation proactively as they come in.
19 Nov 2012Business internet visibility is such an important factor now to sustain a thriving business. Google has turned the search engines upside down over the last couple of yeas and they have openly said on the google insight website that they are putting most of their focus in the future to mobile optimization. They are going to give favor to websites that are mobile optimized over sites that are not up with the times.. Google wants it's users experience to be the best it can possibly be, so when someone is searching for a local business on a mobile device or even a desktop computer, you will see that most of the BIG NAME sites come up in the first 10 positions of the front page. Sites like Yelp, YP, BBB, Super Pages, Youtube and the Google Local 7 pack as well... All of these sites are mobile optimized for the best mobile experience possible. Google also said "if anything else, a business should optimize their website to be mobile friendly." If your Business still has a Old desktop website by now, you have made a HUGE mistake.
Aug 9 2013Before mobile became so popular most of the local business searches where done on desktop computers. Because they might get busy doing something else at home there was a less chance of that search resulting in a actual visit to the location. Now that mobile devices are the main way people search for local businesses now, they are on the road and on the go when they decide they want something. This leads to a much higher chance of a person actually visiting your business right away. A mobile optimized website increases the odds even 73% more for a person to visit your location right away.
7 Jan 201381% of mobile searches are driven by speed and convenience, even when people are at home with access to their desktop computers more and more people would rather be laying down on the couch, sitting in their comfy chair or even laying down in their bed searching for the things that interest them from their mobile devices. We are living in a world now where desktop computers are slowly becoming a thing of the past when it comes to searching for products and services. In most cases getting a mobile optimized website can pay for itself, for the price of losing a few good customers. Loosing customers should never be an option in a business decision.
3 Feb 2014
Mark Sansom ( AKA ) Netrockstar has been actively part of the internet community for over 7 years. He has the foresight and vision for creating and development internet systems, tools and services that makes businesses better.
Julia is a visionary when it comes to design and development and we are lucky to have her on our team.
James has 30 years of making companies succeed and Bettermobi is one of those companies.
Graphic design is only a small part of what Chelse brings to the table with her many talents.
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Please wait while we create a mobile version of your website
Please wait while we create a mobile version of your website
Please wait while we create a mobile version of your website
Please wait while we create a mobile version of your website